Let’s be honest, the Internet is completely saturated with social media platforms.  With tools ranging from online directories such as Friendster and Facebook to social bookmarking sites such as Digg and Delicious, it would be an incredible understatement to say it’s a crowded field out there on the World Wide Web. Given the myriad of [...]

Don’t have a lot of room in your budget for advertising? Join the growing community capitalizing onGoogle AdWords. Politicians, small businesses and non-profits alike have embraced the opportunity to advertise on the Internet’s most popular site to help promote their cause. Google AdWords allows advertisers to target specific audiences through the use of Contextual Targeting Technology. [...]

You’ve created your Facebook group, page and cause and begun building a following. Now what? Facebook Ads. Facebook offers specifically targeted advertising that candidates can use to drive traffic back to their campaign website. Mainstream advertising techniques are limited in that the advertiser has little control over the audience that views the advertisement. However, Facebook [...]

There is no denying it; the GOP is in dire straits.  After being trounced at the polls the last two election cycles, Republicans across the country are left wondering: Where do we go from here?  How do we return from obscurity? The answer is simple, really.  In order to regain its national footing, the GOP [...]

So you’ve setup the different components of your online campaign. How do you gauge the performance of each piece? Enter Google Analytics. Google Analytics will inform VA GOP Delegate candidates on the performance of their online campaign, allowing them to be a more efficient and competitive force online. Created in 2005, Google Analytics is a free [...]

A candidate’s website is more important now than ever before.  In the technology-driven era of the digital age, a candidate’s website is often the first impression he or she makes with voters; and in politics, first impressions matter.  So, why run the risk of fumbling your first impression by hosting a sub-par website? Here are [...]

A candidate’s blog is a way for them to add a personal touch to their online campaign, so why wouldn’t they want people to read it?  Housing a blog exclusively on the campaign website significantly limits the amount of people that will come into contact with the blog.  VA GOP Delegate candidates NEED to emulate [...]

Want your photos to be seen by an active online community of over 7 million registered users?  How about your images appearing in Yahoo and Google image searches?  Want it all for FREE?  VA GOP Delegate candidates, welcome to Flickr. Founded in 2004, Flickr is a photo and video sharing website, but photo sharing tends to [...]

Virginia House of Delegate campaigns with little financial resources place a premium on getting the most bang for their buck.  However, this can be difficult in the rural areas of Virginia where voters are more spread out from each other, and thus, harder to connect with efficiently.  In order to combat this logistical hurdle, we [...]

As we continue to promote the vast wealth of opportunity that comes with a solid Facebook presence, we would be remiss not to highlight the Facebook Causes application.  Commonly referred to as “Causes,” the Facebook application was created and developed by an independent organization called Causes Exchange.  Launched on May 25, 2007, Causes “empowers anyone with [...]