Your online, you’re campaign is moving in the right direction. Hold on, not so fast. Just being online doesn’t automatically make your campaign effective. If you allow your campaign website to become static you defeat the primary purpose of being online. Fundraising and moving voters online (the two goals of any good online campaign) don’t [...]
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Getting the Inside Scoop: 2009 Virginia Elections via Twitter
With all eyes on Virginia and its upcoming gubernatorial election and the all-important House of Delegates races, Republicans look to regain control after President Obama won the state in 2008. Virginia, which before 2008 had not gone to a Democratic Presidential candidate since 1964, has become a key swing state and a target of the [...]
Read the rest of this entry »TweetDeck: Streamlining Your Twitter
Now that you have set up your Twitter account and begun tweeting, it is time to maximize Twitter’s value to your campaign. This can be difficult, as Twitter has become a distracting cluster of millions of tweets (Twitter posts). TweetDeck to the rescue. TweetDeck streamlines all of Twitter’s functions into easy to view, navigable columns. The [...]
Read the rest of this entry »Officeholder Website vs. Campaign Website: They Should Never Be The Same
First, congratulations on your victory in the 2007 Virginia House of Delegates election. You wore holes in the soles of your shoes while knocking doors, spent way more of your own money than your spouse ever agreed upon, and you drove your neighbors crazy hassling them to put up yard signs. But hey, now you’re an incumbent, [...]
Read the rest of this entry »Email: Still The Key To Online Fundraising
It is clear Virginia Republican candidates are realizing the need to update their campaign tactics to take on the Democrats’ in this new age of high-tech political warfare. However, these changes should not come at the expense of a proven fundraising method – email. Email campaigns are used by Wall Street, Main Street and politicians [...]
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