Blogging, Tweeting and Other Funny Words That Grow The Movement
CPAC held two Internet specific panel discussions today, “Saving Freedom Through Technology” and “Blogging, Tweeting and Other Funny Words That Grow The Movement.” The later included Megan Barth of redcounty.com, David All of David All Group, Matthias Shapiro of politicalmathblog.com, and Michelle Oddis of Human Events.
Oddis discussed the difficult process of transitioning from traditional media to new media. She offered two tips for companies trying to make the change. The first step is accepting that these tools are vital to future success. Traditional media is on the decline and companies that don’t adapt will go out of business. Second, hire workers who understand new media and the enormous opportunities it affords. If you try to fake it, you will fail.
David All offered the acronym REAL to remember when dealing with direct media (that’s what he is calling new/social media). R stands for reach. Direct media allows you to reach huge audiences. E stands for Engage. Once you have reached these people you must engage through data visualization. A stands for activate. Your message must have a clear call for action and those tasks must be simple and meaningful or they will never get done. L stands for listen. You must listen to your followers if you want to sustain and grow your following.