How Traditional Media Can Thrive Online
David All penned an article for Pajamas Media about the future of traditional media. He concludes that newspapers are making a huge mistake by forcing people to pay for their online news, “only 19 percent of Internet users are willing to pay for news online. And that number includes those who already pay for online news.” All goes further, “These publishers need to remember why the Internet was able to overtake traditional news organizations as a news provider in the first place — it made news widely and easily available.” All nails it right on the head. Traditional media outlets must embrace and utilize the Internet not try and change it if they hope to survive.