People are continuing to write about all of the ways Scott Brown’s campaign utilized Google in their victory in Massachusetts. E.politics did a piece about how Brown used Google to organize offline. I think the most interesting part of the article is about the iPhone app “Walking Edge” that the Brown campaign used to direct door knockers:
“They had software on iPhones and BlackBerries that drew on their voter target list and used a volunteer’s GPS location to provide a list of which doors to knock on, a script for interactions with voters and a form to fill out responses, eliminating the need for paper get-out-the-vote walk sheets.”
While there is no substitute for old fashion boots on the ground campaigning, the Internet can help make that ground game stronger and more efficient.
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