Scott Brown Used Google for Field Organizing, Not Just Advertising
People are continuing to write about all of the ways Scott Brown’s campaign utilized Google in their victory in Massachusetts. E.politics did a piece about how Brown used Google to organize offline. I think the most interesting part of the article is about the iPhone app “Walking Edge” that the Brown campaign used to direct door knockers:
“They had software on iPhones and BlackBerries that drew on their voter target list and used a volunteer’s GPS location to provide a list of which doors to knock on, a script for interactions with voters and a form to fill out responses, eliminating the need for paper get-out-the-vote walk sheets.”
While there is no substitute for old fashion boots on the ground campaigning, the Internet can help make that ground game stronger and more efficient.