Stats From Scott Brown’s Defeat Of The MA Machine
I just attended a presentation from a few of the senior members of Scott Brown’s campaign at The Bloggers Briefing at The Heritage Foundation. Here are an assortment of facts and statistics from Scott Brown’s impressive upset of Martha Coakley:
-Each time the campaign received a name, they made sure they called them within 24 hours and then used the aggressive salesman approach to try and get them to volunteer.
-Twitter was a gateway to blogs and news outlets that have “megaphones” to reach millions.
-A spike in Twitter followers was the first indicator that Brown was making a comeback.
-Their text messaging campaign had around a 95% open rate.
-Each statewide office had a Google Blast ad, which was personalized to that area.
-Call from home program (People outside of Massachusetts)
- 10,000 participants.
- In the last week they had over 30,000 calls.
- 4,800 participated. On average each person pledged to bring six people to the polls, which resulted in over 32,000 pledged votes.
-Statewide mailing
- Had 600,000 households on their direct mailing list.
- With the influx of money in the last two weeks, they were able to do 3 direct mail campaigns in the final week.
–Chris Walling, Political Editor