Introducing The Campaign Cloud
To help campaigns of all sizes leverage the power of the Web, ElectionMall.com and Microsoft have partnered to create Campaign Cloud, a customizable platform of technologies that simplifies the process of building and maintaining an online political presence. Campaign Cloud allows those running campaigns to spend more time focusing on winning elections and less time managing the technology. Using automated tools with simple step-by-step processes, ElectionMall help campaigns develop and host online resources in a centralized location. These tools include a Web site builder, a collaboration interface for communicating with staff and volunteers, donation pages for collecting contributions, event management applications, and promotional resources for connecting with potential voters through email, phone, text, online advertising and social networks.
Read more from Pamela Passman and Ravi Singh at R&D Magazine